customer attraction and retention

Social Media and CRM Specialist – Full Time

Nairobi, Kenya

About Us

Cloud Productivity Solutions is a leading technology firm that provides innovative and efficient cloud solutions to businesses of all sizes. We focus on helping businesses modernize their operations by leveraging modern technologies that are secure, scalable, and cost-effective.

Our services range from licensing, cloud migration, infrastructure management, cyber-security, collaboration, backup and disaster recovery, adoption and change management. We pride ourselves on providing exceptional customer service, value, and expertise that help businesses unlock the full potential of modern-day technology.

Role Intent

We are seeking a talented and passionate social media & CRM specialist to join our marketing team. In this role, you will be responsible for executing social media tactics and strategies, creating and curating social media content, engaging with followers to drive brand awareness, and monitoring social media channels for engagement opportunities. Additionally, you will be responsible for maintaining accurate and up-to-date customer and sales data in the company’s CRM system, developing and executing email marketing campaigns, and conducting outbound sales calls to prospective customers.

The social media & CRM specialist must have knowledge in IT solutions like Microsoft, AWS, Sophos, CISCO, Huawei, and Fortinet.

Job Description

Requirements

  • Bachelor’s degree in marketing, communications, or a related field.
  • 2+ years of experience in marketing or a related field working in the IT industry.
  • Experience of CRM software, social media platforms and management tools is mandatory.
  • Professional certifications are an added advantage.
  • Creative mindset with a passion for social media marketing.
  • Excellent communication, writing, and editing skills.

Core Elements of the Job

Social Media

  • Execute social media strategies that align with the company’s overall marketing objectives.
  • Create and curate social media content, including written and visual content, that resonates with our target audience.
  • Monitor social media channels for engagement opportunities and respond to comments and messages in a timely and professional manner.
  • Manage the company’s online reputation and ensure the brand is presented in a positive light.
  • Identify social media strategies that help build engagement and lead generation.
  • Execute social media advertising campaigns to promote the company’s solutions and services.
  • Analyze social media performance metrics and provide insights and recommendations for improvement.
  • Stay up-to-date with industry trends and developments in social media.

CRM

  • Maintain accurate and up-to-date customer and sales data in the company’s CRM system.
  • Develop and execute email marketing campaigns that engage customers, build loyalty, and drive sales.
  • Collaborate with sales and marketing team to ensure the CRM system is optimized for lead generation and conversion.
  • Conduct outbound sales calls to prospective customers to introduce products or services, identify their needs, and convert them into leads or customers.
  • Continuously improve telesales scripts, strategies, and techniques to optimize lead generation and conversion rates.
  • Collaborate with sales teams to ensure a seamless handoff of leads and provide ongoing support for the sales process.

If you are interested, kindly share your CV with us at hr@cloudproductivity-solutions.com